I didn’t even realise Yahoo acquired this, but apparently this launched on Tuesday.
Companion apps are the next big thing – and automated syncing is going to be key. IntoNow uses a Shazam like audio syncing to determine what you’re watching. We just had a play with this in the office and it’s pretty amazing technology – it even picked up obscure TV shows. I’m still not sure if its actually going to be useful, but atleast it takes the effort out of searching for a show and episode.