The Rise Of Pinterest And The Shift From Search To Discovery
It’s great to hear Pinterest doing so well. But what’s most interesting about this article is the discussion on Search versus Discovery. Have a read.
From a UX perspective I find this particularly interesting, because so many clients constantly ask for Search as a high priority, failing to realise the true nature of search. As mentioned in my Google TV article, Search is typically directed. You know of the name of what you are looking for, or have an idea of one of the facets atleast. This may not always be the case in content discovery – often you have a rough idea, but not a detailed understanding.
Tag searching is somewhere in between the two. It allows you to search the rough area you’re thinking about, but then do a little discovery and exploration around the tag. This particularly works well in music discovery, an area I’ve been researching a lot lately, where “genres” are thought to be a shared mental model, but isn’t often the case and tends to fail in majority of cases. After all, YouTube considers Nickelback as “metal”. Tagging allows directed search with exploration – granted it also requires that items have been tagged using a shared and useful taxonomy. More on this later.