Umami Companion App

Looks like the Companion App space is heating up. Startup Umami is launching today with a companion service for Nat Geo.  It does a similar audio syncing service as IntoNow, and integrates all sorts of social TV and companion info for a show.

http://www.lostremote.com/2011/11/07/companion-tv-app-umami-to-hit-app-store-tuesday/