SXSWi 2012: The Lean Startup: The Science of Entrepreneurship

Posted by sheryl in Conferences, SXSWi on March 19, 2012

Speaker: Eric Reis, Author of The Lean Startup (@ericreis)

This was a fantastic talk by the author of the best-seller “The Lean Startup” – Eric Reis. I wanted to attend this session as wanted to learn how concepts from lean startups could be applied to the UX process, as per the thoughts of Jeff Gotthelf on “Lean UX” at last year’s SXSW.

I haven’t read the book yet, and I’m sure a lot of what was mentioned at this talk is in the book. But this talk made me want to read it. My notes on the talk below – I have yet to find the slidedeck for this one, but there are similar slidedecks up on Slideshare

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SXSWi 2012: Designing for Context

Posted by sheryl in Conferences, Process, SXSWi, UX on March 19, 2012

This all-star panel formed a great start to SXSWi 2012, on the all important topic of context and why it is critical to the design process. The crew outlined 5 key themes to consider, and highlighted personal examples to showcase these themes.

Panel speakers:
Andrew Crow – VP Experience Design at GE (@AndrewCrow)
Ben Fullerton – Director of Interaction Design at Method (@benfu)
Leah Buley – Design Strategist at Intuit (@ugleah)
Nate Bolt – of Bolt Peters UX (@boltron)
Ryan Freitas – Cofounder of about.me (@ryanchris)

The hashtag: #DforC

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