This will be an interesting partnership. According to the article below one of the key issues is speed to delivering broadcast content online in a reasonable amount of time. And also keen to see how the two or three screen experience plays out.
via GigaOm – Grammy Awards partner with CBS for digital experience.
Looks like the Companion App space is heating up. Startup Umami is launching today with a companion service for Nat Geo. It does a similar audio syncing service as IntoNow, and integrates all sorts of social TV and companion info for a show.
I didn’t even realise Yahoo acquired this, but apparently this launched on Tuesday.
Companion apps are the next big thing – and automated syncing is going to be key. IntoNow uses a Shazam like audio syncing to determine what you’re watching. We just had a play with this in the office and it’s pretty amazing