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SXSWi 2012: The Lean Startup: The Science of Entrepreneurship

Posted by sheryl in Conferences, SXSWi on March 19, 2012

Speaker: Eric Reis, Author of The Lean Startup (@ericreis)

This was a fantastic talk by the author of the best-seller “The Lean Startup” – Eric Reis. I wanted to attend this session as wanted to learn how concepts from lean startups could be applied to the UX process, as per the thoughts of Jeff Gotthelf on “Lean UX” at last year’s SXSW.

I haven’t read the book yet, and I’m sure a lot of what was mentioned at this talk is in the book. But this talk made me want to read it. My notes on the talk below – I have yet to find the slidedeck for this one, but there are similar slidedecks up on Slideshare

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SXSWi: Fireside chat – Jason Calacanis interviews Tim O’Reilly

Posted by sheryl in Conferences, SXSWi on March 12, 2011

Session: Friday 11th March 2011 Hashtag: #psych Featuring: Jason Calacanis, Tim O’Reilly

The opening session for my SXSW experience was the Fireside chat — I just couldn’t pass up the chance to see Jason Calacanis interview Tim O’Reilly. I’m sure everyone has heard of these two big names in our industry – Tim’s company O’Reilly

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About.

My name is Sheryl Soo, and I'm a user experience designer based in San Francisco, CA, currently working at frog design.

My background in IXD is focussed on the entertainment landscape, across multiple platforms and devices, such as connected TVs, tablets, smartphones - as well as the web.

I like to muse about my work and the news, technology, and generally anything that affects the way that I work, and the work that I do.

Recently blogged…

  • SXSWi 2012: The Lean Startup: The Science of Entrepreneurship
  • SXSWi 2012: Designing for Context
  • Book: Business Model Generation from a UX lens
  • Book Review: Outliers – The Story of Success
  • Video: Kinect Puppet Parade

Twitter.

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